Mission: Improve Advertising Equipment Output Effect, Promote Advertising Equipment Innovation, Improve Advertising Equipment Quality
Strategic Objective: Improve Equipment Quality, Be a Globally Leading Advertising Equipment
Core Concept: Profession Makes Value, Innovation Takes Leading
Spirits: Unity—Gathering Power; Unity—Creates Brilliance!
Tenet: Integrity Service, Pragmatic Innovation, Win-win in Competitiveness and Cooperation
Integrity: Hold Integrity Principle, Attach Personal Integrity, Strengthen Mutual Trust Relationship, Solidity Excellent Reputation
Pragmatism: Carry out Pragmatic Attitude, Inspire Endeavor Spirit, Expand Enterprise Base, Settle a Leading Place
Innovation: Create an Open Environment, Encourage Innovation Thought, Establish Extraordinary Concept, Promote Enterprise Development
Competiveness and Cooperation: Communication, Exchange and Cooperation in Competitiveness
Win-win: Cooperation and Win-win with Competitors, Mutual Win-win with Customers, Win-win with Staff in Development, Harmonious Win-win with Society
Service Concept: Taking the principle of “Customer Supreme, Service First”, establish complete customer service system, solve customer’s troubles at home.
Employment Principle: Talent Used, Talent Employed, Responsible as Talent, Ability Valued and Performance Prized.
Vision: Maintain Enterprise Sustainable Development, Seek for Evergreen Enterprise, Improve Quality by Value, Be the Most Trustworthy Advertising Equipment Manufacturer in China