In recent years, my country’s outdoor advertising production has developed rapidly, and the market in the advertising industry has shown a momentum of rapid growth. According to the "2014-2018 China Outdoor Advertising Design and Production Industry Market Outlook and Investment Strategic Planning Analysis Report" released by the Qianzhan Industry Research Institute, my country's outdoor advertising production market has a bright future, and outdoor advertising will usher in new opportunities. The internal development and growth of advertising also reflects the flexibility of this media in the development process and its adaptability to brand communication.

Outdoor advertising production can be specifically divided into public transportation advertising, neon advertising, airship advertising, light box advertising, ground advertising, street sign advertising, etc. Here, we will focus on public transportation advertising and street sign advertising.

Public transportation advertisements, such as vehicle and boat advertisements, are a kind of media that is more frequently used in outdoor advertising production, and its role in conveying information cannot be ignored. Advertisers can use this type of advertisement to repeatedly deliver information to the public, so it is a high-frequency mobile advertising medium. In particular, public transportation vehicles travel to and from the main streets of the city center, advertising on both sides of the vehicle or on the front and rear of the vehicle, covering a wide area, and the advertising effect is particularly strong. Most of these outdoor advertisements still use the traditional paint painting form, combined with some computer printing and mounting methods.

Street sign advertising has developed from its beginning to today, and its media characteristics have always been consistent. Its characteristic is that it is set up in a downtown area. The better the location, the more pedestrians, and the stronger the effect of advertising. Therefore, the specific environment of the street sign is the road, and its object is the pedestrian in the dynamic. Therefore, the street sign screen is mostly in the form of graphics and text. The image is eye-catching and the text is refined, which makes people understand at a glance and has the visual effect of capturing the impression quickly.

The current development trend of street sign advertising is to gradually adopt computer design and printing (or direct computer printing). Its pictures are eye-catching and lifelike, with a strong three-dimensional effect, which reproduces the charm of the product. It is the most effective for establishing the urban image of the product (brand), and the posting is exchanged. Convenience. The materials used also have functions of rain and sun protection. With the rapid development of commercial product marketing activities, the types and manifestations of street sign advertisements have also developed correspondingly.

Modern domestic outdoor advertising design and production are ushering in a great opportunity for vigorous development. With new technologies, new concepts and new thinking, outdoor advertising production has developed new types suitable for brand promotion and communication, forming a new trend in outdoor advertising development. It will inevitably add new power and energy to modern brand communication and generate new brand communication value.

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